Brand Identity

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Poco Loco brand system

Brand Identity

The racing-product system that keeps every Poco Loco touchpoint unmistakably ours.

How we show up

Broadcast-ready velocity

Crisp racing structure, timing detail, and decisive hierarchy.

Toybox warmth

Mischievous, approachable, and built for every kind of player.

One recognisable system

Navy, cream, red, yellow, green, and the Poco Loco mark do the heavy lifting.

Approved public assets

Official game worlds

Visual direction

Use these as the approved art direction across storefronts, social, press, trailers, and video thumbnails. Keep circuits readable, cars grounded, and every world unmistakably Poco Loco.

Ready-to-crop campaign art

Promo formats

Use the square for social surfaces, the portrait for store and press placement, and the widescreen frame for trailers and official video thumbnails. Keep the current logo separate and intact when a platform needs a lockup.

Use it like Poco Loco

Keep the mark intact

Use the approved artwork at a clear, legible size. Never redraw, stretch, crop, or recolour it.

Make the hierarchy race

Use expressive display type for impact, compact data type for race information, and clean body copy for everything else.

Keep it moving

Favour authentic race, creator, track, and vehicle moments over stock motorsport imagery.